
Just a short time ago, most people believe that Zynga had the Facebook game market locked up. Even so, GameHouse still has something like a $100 million business. Now the social games on Facebook are free-to-play, where users play them for free and pay real money for virtual goods. Facebook and Zynga have since disrupted that business, and companies can no longer charge $20 a game for casual titles. Real Networks built the GameHouse division in a more prosperous time, during the heyday of casual games played on web sites.

He described that process at a recent talk at the Casual Connect game conference in Seattle. But he joined the gaming division to turn the operation around.

Hulett’s background is in startups, where he has raised $100 million in funding.
